Soo Sushi
Soo Sushi
Soo Sushi
Soo Sushi is a delivery-first sushi brand in Saudi Arabia, built around traditional Japanese food with a younger, more playful attitude. The identity was designed to make the brand feel fun and easy to approach without losing the sense of craft behind the product.
Soo Sushi is a delivery-first sushi brand in Saudi Arabia, built around traditional Japanese food with a younger, more playful attitude. The identity was designed to make the brand feel fun and easy to approach without losing the sense of craft behind the product.
INDUSTRY
F&B / Sushi / Delivery
LOCATION
KSA
YEAR
2024
Deliverable
Brand Strategy, Visual Identity, Packaging Design, Illustration, 3D Character Design, Social Media Direction, Posters & Brand Applications
CHALLENGE
CHALLENGE
The challenge was to create a sushi brand that felt fresh and youthful in a category that often leans either too traditional or too generic. It also needed to work strongly in delivery, where packaging and social presence become a big part of the brand experience.
The challenge was to create a sushi brand that felt fresh and youthful in a category that often leans either too traditional or too generic. It also needed to work strongly in delivery, where packaging and social presence become a big part of the brand experience.
APPROACH
APPROACH
We built the identity around bold color, simple graphic forms, and playful character-led visuals. The system combines red, cyan, yellow, mint, black, and cream with expressive packaging, posters, and a 3D salmon character that gives the brand an extra layer of personality.
We built the identity around bold color, simple graphic forms, and playful character-led visuals. The system combines red, cyan, yellow, mint, black, and cream with expressive packaging, posters, and a 3D salmon character that gives the brand an extra layer of personality.
RESULT
RESULT
The final identity feels lively, recognizable, and easy to extend. From the packaging to the digital presence, Soo Sushi has a clear visual character that makes the delivery experience feel like part of the brand, not just the final step.
The final identity feels lively, recognizable, and easy to extend. From the packaging to the digital presence, Soo Sushi has a clear visual character that makes the delivery experience feel like part of the brand, not just the final step.
