Laundh
Laundh
Laundh
Laundh is a premium Saudi chocolate brand built around gifting, detail, and the pleasure of opening something special. The identity brings together soft floral cues, rich materials, and a restrained color palette to make the whole experience feel considered from the first look to the last piece.
Laundh is a premium Saudi chocolate brand built around gifting, detail, and the pleasure of opening something special. The identity brings together soft floral cues, rich materials, and a restrained color palette to make the whole experience feel considered from the first look to the last piece.
INDUSTRY
F&B / Premium Chocolate / Gifting
LOCATION
KSA
YEAR
2026
Deliverable
Brand Strategy, Visual Identity, Packaging Design, Illustration, Art Direction, Print Production, Brand Applications
CHALLENGE
CHALLENGE
The challenge was to make Laundh feel luxurious without falling into the usual visual language of premium chocolate. It needed to feel elegant and gift-worthy, but still have enough warmth and character to feel distinctive.
The challenge was to make Laundh feel luxurious without falling into the usual visual language of premium chocolate. It needed to feel elegant and gift-worthy, but still have enough warmth and character to feel distinctive.
APPROACH
APPROACH
We focused heavily on the physical experience of the brand. Lavender, off-white, copper, and dark brown became the base of the system, while foil, embossing, debossing, cut-outs, and tactile materials added depth. Every packaging format was treated as part of the same family, from rigid boxes and jars to cards and smaller product pieces.
We focused heavily on the physical experience of the brand. Lavender, off-white, copper, and dark brown became the base of the system, while foil, embossing, debossing, cut-outs, and tactile materials added depth. Every packaging format was treated as part of the same family, from rigid boxes and jars to cards and smaller product pieces.
RESULT
RESULT
A refined packaging system that makes the product feel special before it is even opened. The identity stays consistent across different formats while giving each piece enough detail to feel considered on its own.
A refined packaging system that makes the product feel special before it is even opened. The identity stays consistent across different formats while giving each piece enough detail to feel considered on its own.
