HYKL
HYKL
HYKL
HYKL is a Saudi construction-tech company using autonomous drones, AI, and 3D mapping to document large-scale projects and turn site data into something teams can actually use. It gives project owners and decision-makers a clearer view of what is happening on site, day by day.
HYKL is a Saudi construction-tech company using autonomous drones, AI, and 3D mapping to document large-scale projects and turn site data into something teams can actually use. It gives project owners and decision-makers a clearer view of what is happening on site, day by day.
INDUSTRY
Construction Technology / PropTech
LOCATION
KSA
YEAR
2026
Deliverable
Brand Strategy, Visual Identity, Brand Guidelines, Art Direction, Digital Applications, Company Profile, Brand Applications
CHALLENGE
CHALLENGE
HYKL sits between construction and technology, so the brand had to speak both languages. It needed to feel advanced without looking like another generic tech company, and solid enough to belong in the world of large-scale construction and real estate.
HYKL sits between construction and technology, so the brand had to speak both languages. It needed to feel advanced without looking like another generic tech company, and solid enough to belong in the world of large-scale construction and real estate.
APPROACH
APPROACH
We built the identity around structure, precision, and visibility. The system takes cues from architecture, mapping, and technical interfaces, using strong geometry, controlled layouts, and a restrained visual language that feels closer to the product itself.
We built the identity around structure, precision, and visibility. The system takes cues from architecture, mapping, and technical interfaces, using strong geometry, controlled layouts, and a restrained visual language that feels closer to the product itself.
RESULT
RESULT
A sharper and more focused identity that gives HYKL a clear place between the physical site and the digital layer behind it. The system feels technical and precise, while staying flexible enough to work across presentations, dashboards, reports, and brand communication.
A sharper and more focused identity that gives HYKL a clear place between the physical site and the digital layer behind it. The system feels technical and precise, while staying flexible enough to work across presentations, dashboards, reports, and brand communication.
