Nash Nash
Nash Nash
Nash Nash
A fresh take on the Saudi breakfast experience, Nash Nash combines familiar local flavors with a bold, playful identity designed to feel approachable, contemporary, and distinctly homegrown.
A fresh take on the Saudi breakfast experience, Nash Nash combines familiar local flavors with a bold, playful identity designed to feel approachable, contemporary, and distinctly homegrown.
INDUSTRY
F&B / Restaurant / Saudi Breakfast
LOCATION
KSA
YEAR
2024
Deliverable
Brand Strategy, Visual Identity, Packaging Design, Illustration, Social Media Direction, Brand Applications.
CHALLENGE
CHALLENGE
To create a breakfast brand that felt rooted in Saudi culture without relying on traditional visual clichés, while building an identity fresh enough to connect with a younger, modern audience.
To create a breakfast brand that felt rooted in Saudi culture without relying on traditional visual clichés, while building an identity fresh enough to connect with a younger, modern audience.
APPROACH
APPROACH
We shaped Nash Nash around a playful, street-inspired visual language that balances familiarity with attitude. Bold typography, expressive graphics, color, and flexible brand elements came together to create a system that could move naturally across packaging, digital, and physical touchpoints.
We shaped Nash Nash around a playful, street-inspired visual language that balances familiarity with attitude. Bold typography, expressive graphics, color, and flexible brand elements came together to create a system that could move naturally across packaging, digital, and physical touchpoints.
RESULT
RESULT
A distinctive and flexible identity that gives Nash Nash a recognizable personality across every touchpoint culturally relevant, easy to engage with, and built to grow with the brand.
A distinctive and flexible identity that gives Nash Nash a recognizable personality across every touchpoint culturally relevant, easy to engage with, and built to grow with the brand.
