COE
COE
COE
COE is a coffee concept serving specialty coffee and matcha, with a calm, refined character at its core. The brand was designed to feel considered and consistent, whether experienced in one location or across different markets.
COE is a coffee concept serving specialty coffee and matcha, with a calm, refined character at its core. The brand was designed to feel considered and consistent, whether experienced in one location or across different markets.
INDUSTRY
F&B / Specialty Coffee
LOCATION
TÜRKIYE
YEAR
2024
Deliverable
Brand Strategy, Visual Identity, Packaging Design, Art Direction, Brand Applications.
CHALLENGE
CHALLENGE
The challenge was to build a coffee identity that could feel distinctive without being loud, and flexible enough to stay consistent as the brand expanded into different countries.
The challenge was to build a coffee identity that could feel distinctive without being loud, and flexible enough to stay consistent as the brand expanded into different countries.
APPROACH
APPROACH
We kept the system quiet and deliberate. A clean visual language, restrained palette, simple typography, and carefully controlled details gave COE its character, while making the identity easy to adapt across packaging, spaces, and everyday brand touchpoints.
We kept the system quiet and deliberate. A clean visual language, restrained palette, simple typography, and carefully controlled details gave COE its character, while making the identity easy to adapt across packaging, spaces, and everyday brand touchpoints.
RESULT
RESULT
A calm, cohesive identity that could travel well. As COE expanded across four countries, the brand kept the same visual language and character without feeling rigid or repetitive.
A calm, cohesive identity that could travel well. As COE expanded across four countries, the brand kept the same visual language and character without feeling rigid or repetitive.
