SOH
SOH
SOH
SOH is a burger brand built around one simple idea: do burgers right. Everything around the product was kept clear, confident, and straightforward, giving the brand a strong presence without overcomplicating it.
SOH is a burger brand built around one simple idea: do burgers right. Everything around the product was kept clear, confident, and straightforward, giving the brand a strong presence without overcomplicating it.
INDUSTRY
F&B / Burgers
LOCATION
KSA
YEAR
2023
Deliverable
Brand Strategy, Visual Identity, Packaging Design, Social Media Direction, Website Design, Brand Applications
CHALLENGE
CHALLENGE
The challenge was to build a burger brand that could stand out without relying on noise, trends, or an overly busy identity. The product had to stay at the center, with the branding supporting it rather than competing with it.
The challenge was to build a burger brand that could stand out without relying on noise, trends, or an overly busy identity. The product had to stay at the center, with the branding supporting it rather than competing with it.
APPROACH
APPROACH
We kept the system bold, clean, and direct. Simple messaging, confident typography, and a focused visual language created a brand that could stay consistent across packaging, social, the website, and the physical experience.
We kept the system bold, clean, and direct. Simple messaging, confident typography, and a focused visual language created a brand that could stay consistent across packaging, social, the website, and the physical experience.
RESULT
RESULT
A clear and recognizable identity that feels confident without being loud. Every touchpoint follows the same straightforward attitude, giving SOH a brand that feels considered, consistent, and easy to remember.
A clear and recognizable identity that feels confident without being loud. Every touchpoint follows the same straightforward attitude, giving SOH a brand that feels considered, consistent, and easy to remember.
