Havana Cafe
Havana Cafe
Havana Cafe
Havana Cafe is a café concept inspired by the color, food, streets, and everyday details of Cuba. The identity brings that world together through illustration, giving the brand a warm and lively character without turning it into a literal Cuban theme.
Havana Cafe is a café concept inspired by the color, food, streets, and everyday details of Cuba. The identity brings that world together through illustration, giving the brand a warm and lively character without turning it into a literal Cuban theme.
INDUSTRY
F&B / Café
LOCATION
CUPA
YEAR
2023
Deliverable
Visual Identity, Illustration System, Packaging Design, In-store Graphics, Social Media Direction, Brand Applications
CHALLENGE
CHALLENGE
The main challenge was to reference Cuban culture in a way that felt rich and recognizable, but not cliché. We wanted the brand to carry the energy of Havana while still feeling contemporary and usable across a full café experience.
The main challenge was to reference Cuban culture in a way that felt rich and recognizable, but not cliché. We wanted the brand to carry the energy of Havana while still feeling contemporary and usable across a full café experience.
APPROACH
APPROACH
Illustration became the heart of the identity. We built a visual world around familiar Cuban details — classic cars, architectural arches, mojitos, local food, and everyday street scenes — then used them as a flexible system across packaging, communication, and the space itself.
Illustration became the heart of the identity. We built a visual world around familiar Cuban details — classic cars, architectural arches, mojitos, local food, and everyday street scenes — then used them as a flexible system across packaging, communication, and the space itself.
RESULT
RESULT
The result is a brand with a clear sense of place and a lot of character. The illustrated system gives Havana Cafe a visual language that feels expressive, warm, and easy to extend across different touchpoints.
The result is a brand with a clear sense of place and a lot of character. The illustrated system gives Havana Cafe a visual language that feels expressive, warm, and easy to extend across different touchpoints.
