The branding is built by blending key elements of Cuban culture into a cohesive, expressive system — from iconic drinks like the mojito, to architectural arches inspired by Havana’s streets, to classic Cuban breakfast staples such as beans, eggs, and fried plantains. These elements are illustrated in a contemporary digital style, creating a rich visual language that feels both playful and cultural. Classic vintage cars are introduced as recurring motifs, adding character and nostalgia. The result is a distinctive brand world that feels lively, authentic, and deeply rooted in Cuban heritage, translated through modern illustration.